Pitbull Doors Calgary
- Google ADS
- Facebook ADS
We’ve opened the door to success: how we halved customer acquisition costs and increased the flow of inquiries!
Task
- Conducting an analysis of competitors and the market to determine the current position of Pitbull Doors.
- Holding a meeting with the client to discuss the goals and expectations of the advertising campaigns.
- Developing a strategy for advertising campaigns based on the target audience and client’s business goals.
- Selecting keywords and setting up advertising campaigns in Google Ads.
- Developing advertising creatives and setting up targeting in Facebook Ads and Instagram.
- Creating and optimizing landing pages and the website to maximize conversions.
- Conducting A/B testing of ads and web pages to determine the most effective options.
- Optimizing advertising campaigns during their operation based on analytics data.
- Regularly tracking and analyzing campaign results to adjust the strategy in real time.
- Preparing reports on the work done and the results achieved for the client.
Project Objective
Target Audience
Homeowners Seeking Home Improvement
This group of homeowners is looking for quality doors and windows that will enhance the style and improve the comfort and security of their homes. They value premium quality and are willing to invest in long-term solutions for their homes.
Interior Designers and Architects
Professionals in the field of design and architecture are looking for stylish and innovative solutions in the field of doors and windows that will help create a unique and attractive interior for their clients.
Anna Smith
- Gender: Female
- Age: 35 years old
- Income: Average
Values:
Quality: Anna values quality and durability, seeking doors and windows that will serve for many years without losing their appearance and functionality.
Style: She strives for a stylish design of her home and looks for products that will emphasize the uniqueness of the interior.
Security: The safety of her family is her top priority, so she is looking for reliable doors and windows that will provide protection from external factors and unwelcome guests.
Maxim
- Gender: Male
- Age: 45 years old
- Income: High
Values:
Quality: Maxim is looking for high-quality products that will match his status and serve for many years without problems.
Prestige: Prestige and level of comfort in his home are important to Maxim, so he is looking for stylish and luxurious doors and windows.
Investments: He considers his home as an investment, so he is ready to invest in quality and reliable solutions for the home that will increase its value.
Project Workflow
Client Needs Analysis:
Conducting a meeting with the client to identify their goals and expectations from the advertising campaigns, determining key success metrics.
Market and Competitor Research:
Conducting an analysis of competitors and the market, identifying potential opportunities and unique selling propositions of Pitbull Doors.
Development of Adv Strategy:
Determining the target audience, selecting promotion channels (Google Ads and Facebook Ads), developing creatives and ad copy.
Campaign Setup and Launch:
Creating and setting up advertising campaigns in Google Ads and Facebook Ads, setting budgets, selecting keywords, and setting up targets.
Monitoring and Optimization:
Regularly monitoring the results of advertising campaigns, analyzing effectiveness, and optimizing ads, campaigns, and keywords to maximize results.
Analysis and Reporting:
Preparing reports on the work done and the results achieved, conducting analysis of campaign effectiveness, and providing recommendations for further improvement of the promotion strategy.
Application of Technologies and Tools
- Google Ads: Used for launching and managing advertising campaigns in the Google search network.
- Facebook Business Manager: Employed for creating and managing advertising campaigns on Facebook and Instagram.
- Google Analytics: This is utilized to track and analyze user behavior on the website, as well as to assess the effectiveness of advertising campaigns.
- Facebook Pixel: Implemented for tracking user actions on the website and optimizing advertising campaigns on Facebook and Instagram.
- Keyword Planner: A Google Ads tool for researching keywords and evaluating their popularity and cost.
- Google Tag Manager: Employed to manage tracking codes and tags on the website without the need to modify the source code.
- A/B Testing: Used to compare the effectiveness of different versions of ads, web pages, and other campaign elements.
- CRM Systems: Utilized for managing and tracking customer contacts and inquiries, as well as for automating interaction processes with them.
- Email Marketing Platforms: Employed for sending targeted email newsletters and managing subscriber contacts.
- Heatmap Tools: Utilized for analyzing user activity on the website and identifying the most attractive areas and elements.
Results
Google Results:
- Launched advertising campaigns targeting client-specific keywords in the first month, resulting in a high CTR, indicating the quality of the ads.
- Received approximately 10 phone calls and 8 website inquiries in the first month with a budget of $357.
Facebook Results:
- Lead Acquisition for Door Purchases: Achieved leads at $14.44 each in the first month. The average order value ranges between $3,000 and $5,000.
- Lead Acquisition for Window Purchases: Lead cost was $45.28, justified by the higher product cost. The average order value for windows is $10,000.
