CCS-ATTIC
- Google ADS
Transformation of the Advertising Campaign: Increasing CTR to 13.41% and Reducing Click Cost by 35%!
Task
- Analyzing the current advertising campaign and its effectiveness.
- Identifying key issues and ineffective elements of the advertisement.
- Conducting keyword and audience analysis to determine optimal targeting strategies.
- Developing new ad creatives and copies to increase attractiveness and conversion.
- Minimizing irrelevant queries and optimizing bids to improve CTR and reduce click costs.
- Implementing A/B testing to identify the most effective ads and strategies.
- Setting up conversion tracking and analytical tools to evaluate results and analyze campaign effectiveness.
- Regular monitoring and optimization of the campaign based on collected data and analytics.
Project Objective
Target Audience
Suburban Homeowners
These individuals are likely seeking ways to increase space in their homes without the need to move. They may be interested in attractive offers for attic conversions and expanding living areas.
Young Families with Children
Young families often face space constraints in their homes and may be looking for alternative ways to increase living space. Expanding the attic could present an attractive solution for them to provide additional space for children or a home office.
Alexander
- Gender: Male
- Age: 35 years old
- Income: Above Average
Values:
Family Values: Alexander values spending time with his family and seeks to provide comfort and space for his loved ones.
Financial Responsibility: He values savings and investments in improving his home to increase its value and improve his family's quality of life.
Convenience and Practicality: Alexander seeks solutions to increase living space in his home without the need for relocation or costly renovations.
Helen
- Gender: Female
- Age: 30 years old
- Income: Average
Values:
Family Values: Elena aims to create a comfortable and cozy space for her family and children to grow and thrive.
Environmental Awareness: She values environmentally friendly and sustainable construction solutions, such as increasing energy efficiency and recycling materials.
Quality and Reliability: Elena seeks high-quality and reliable solutions for her home that will last for years and require minimal maintenance.
Project Workflow
Current Situation Analysis:
Extensive analysis of the client's current advertising campaign in Google Ads, including evaluating the effectiveness of keywords, ads, and budgets.
Strategy Development:
Development of a strategy to optimize the advertising campaign, including defining key goals, audience, and tactics to achieve desired results.
Keyword Optimization:
Research and selection of optimal keywords targeting the desired audience, as well as minimizing irrelevant queries.
Ad Creation and Testing:
Development of new advertising creatives and ads to increase attractiveness and conversion, as well as conducting A/B testing to identify the most effective variations.
Result Tracking Setup:
Setting up conversion tracking and analytical tools to evaluate campaign results and regularly monitor performance metrics.
Monitoring and Optimization:
Regular monitoring of the campaign's progress, optimization of the strategy based on collected data and analytics, and adjustment of tactics according to changing market requirements and needs.
Application of Technologies and Tools
- Google Ads Editor: Allows managing Google Ads campaigns offline, making bulk changes and updates.
- Google Analytics: Used to analyze advertising campaign effectiveness, track conversions, and understand user behavior on the website.
- Google Keyword Planner: Helps research and select keywords for advertising campaigns based on their potential traffic and cost.
- Google Tag Manager: Enables managing and tracking tags and events on the website without the need to modify the source code.
- A/B Testing: Various tools and platforms for conducting A/B testing of advertising creatives and pages to optimize their effectiveness.
- Heatmap and Eye-tracking Tools: Used to analyze user behavior on the website, identify hotspots, and optimize the placement of elements.
- CRM Systems: Integration with CRM systems to manage customer data and optimize the sales funnel.
- Marketing Automation Systems: Platforms for automating advertising campaign management processes, such as auto-bidding and setting up dynamic ads.
Results
Google Results:
- Impressions: 50,000
- Total spend: $5,000
- Cost per click: $1
- Conversions: 200
- Cost per conversion: $25
Facebook Results:
- Impressions: 100,000
- Total spend: $3,000
- Cost per click: $0.50
- Conversions: 150
- Cost per conversion: $20
